Let’s be honest. Everyone knows the positive impact of diversity and inclusion in the workplace. Having diverse and inclusive teams makes employees feel more connected at work, fostering a sense of belonging. When employees feel engaged, they are more motivated and have greater trust in the organization—both of which positively affect profitability, company morale, employee retention, innovation, and faster decision-making. While companies recognize the benefits of having diverse and inclusive teams, it still seems challenging to achieve in practice.

Most companies claim to have a diverse and inclusive culture, yet less than half of their employees report actually working in such an environment—so clearly, something is going wrong. To address this contradiction, Karim Akhlal, founder of Recrout.com, is developing a solution that provides companies with a digital tool enabling smart and fair selection and evaluation. This helps organizations organically increase diversity and hire the best talent.

What does Recrout do?
“At Recrout, we combine social sciences and AI technology to help employers select the best people. With our SaaS Talent Platform, we assist companies in predicting the best matches based on personality traits and competencies. Our innovative, user-friendly technology and renowned assessment modules enable our clients to predict the perfect fit. Recrout is the ideal recruitment automation partner for startups, scale-ups, and SMEs. We enhance organizational success through matches based on predictive data analysis, personality traits, and cultural fit.”

What do you offer these companies?
“We offer startups, scale-ups, and SMEs a white-label SaaS Recruitment Platform to help them achieve a highly efficient and objective recruitment process. Our user-friendly matching and selection technology helps recruiters work smarter, attract the perfect candidates, make better matches, gain deeper insights into candidates, and reduce time and cost per hire.”

We offer our clients a fully automated and intelligent SaaS-based recruitment platform—for the price of a single job posting!

Fully white-label and including an integrated assessment module to automatically pre-select candidates based on their talents using validated personality assessments. This not only revolutionizes the way we match talent with job openings but also dramatically reduces the costs typically associated with these services.”

What problem does Recrout solve?

“Over the years, we’ve actually identified a few very clear problems that we aim to solve:

• Inefficiency of the Recruitment Process
  The recruitment process has proven to be a time- and cost-inefficient, conservative process. Relying solely on traditional recruitment methods and tools often leads to costly mismatches and wasted time.
• Discrimination Due to Subjective Matching
  Discrimination in the labor market is still a major issue in 2021. Due to the presence of conscious and unconscious exclusion mechanisms within the recruitment process, many companies miss out on talented individuals. This calls for a more objective way to match and select future employees.
• Low Quality of Assessment Processes
  Personality assessments used in (pre-)selecting candidates are costly and therefore not always a standard part of the recruitment process. This means that most companies settle for the current status quo, which clearly no longer works. Or perhaps the old way never really worked in the first place…
• Sudden Changes in the Labor Market Caused by COVID-19
  The traditional way of recruiting and job searching no longer works, and the labor market has become completely unbalanced. Due to the COVID crisis, unemployment among (young) talent has risen, as they often lack sufficient work experience or a relevant résumé. As a result, companies face an increased volume of applications to process. Additionally, companies are dealing with reduced recruitment budgets—not surprisingly, given the COVID-19 situation. Therefore, many companies are seeking digital solutions to recruit effectively within budget, making the use of platforms like Recrout critical for business success.”

Why would companies prefer Recrout’s solution over other recruitment platforms?

“We improve the recruitment process based on three key pillars.”

First, with Recrout, recruiters are equipped with the most fair and objective digital technology, allowing them to make matches based on validated data—not on ‘intuition,’ ‘gut feeling,’ or résumés influenced by bias.

I’ve always said that résumés don’t change the world—people make the difference. We believe that we should take the time to understand people’s personalities at the start of the recruitment process, and that should form the basis of our AI technology to predict the perfect match with both the role and the company culture. That’s why our algorithms are powered by the renowned PAPI-3 assessment from our friends and partners at Cubiks. Together, we predict applicants’ future work success in an impressively simple way—validated and unbiased.

““I’ve always said that résumés don’t change the world—people make the difference.”

Second, with Recrout, companies can automate their selection process to seamlessly create match profiles and culture profiles based on competencies, gaining immediate insight into who does and does not fit their organization. We aim for efficiency in recruitment—no more cumbersome, repetitive tasks like endless résumé and cover letter screening. With Recrout, companies get their own fully automated talent platform, providing an overview of perfectly matched candidates, ready to be invited for interviews.

No matter how many applicants they receive each year, every candidate is automatically and objectively assessed by our integrated NORA algorithm and matched based on their competencies and personality—not their name or how well they’ve written their résumé and cover letter. This removes much of the hassle from the recruitment process, allowing companies to work in a time- and cost-efficient way to select the best people.

Finally, we provide our clients with their own fully white-label recruitment platform. Companies can create their own career page or integrate Recrout with their corporate website and/or ATS system, fully tailored to their needs. This allows companies to match and select applicants in their own branding, making it a unique product for each client. On the candidate side, we also provide clear insights into their personality by presenting assessment scores after they complete an application, rewarding candidates before they are hired and enhancing the overall application experience.

Where does Recrout currently stand?
“We are one of the pioneers in Europe when it comes to combining psychology and technology for recruitment and selection purposes. Since our launch six years ago, we have inspired many companies, both large and small, to follow our example. We are noticing a change in the world, which gives us the satisfying belief that we are on the right track.”

“We are one of the pioneers in Europe when it comes to combining psychology and technology for recruitment and selection purposes.”

Recrout operates at the intersection of social sciences and technology. We are only at the beginning of what we believe is a new revolution in creating predictive data using intelligent technology (such as AI and self-learning, data-driven algorithms) to improve hiring success and eliminate discrimination.

The possibilities and potential of social sciences combined with technology are endless when we can make their positive aspects accessible and easy to apply for the world—regardless of someone’s name, appearance, or place of birth.

Ultimately, it is our responsibility to help companies achieve their long-term goals. And it is the people who make that possible. Therefore, we must ensure that we develop the best technology to predict success in the future of work.

“The world will experience how simple recruitment can be.”