Measuring the value of employees in terms of cost, relative to the investment in the recruitment process—also known as Return on Investment (ROI).
ROI not only provides insight into your recruitment process but can also motivate employees to achieve their goals faster.
Measuring recruitment ROI is challenging, as how do you determine the value of an employee?
The ROI parameters
Employee Lifetime Value (ELTV) is a measurement method that maps the value of an employee based on five parameters:
- What are the total costs of the recruitment and selection process?
- Is the employee up to date?
- What is the employee’s level, and how are their performance results?
- Does the employee have the potential to grow within the company?
- What is the length of the employment period?
The value of an employee can also be expressed in terms of revenue. For example, if an employee generates €10,000 in revenue and the recruitment cost for this employee was €5,000, the ROI is 200%. In this case, a positive outcome—but it could also happen that the employee resigns after a few months or does not perform well. The ROI would then decrease, making the investment higher than the revenue. When determining ROI, it is important to measure multiple parameters from the ELTV to ensure the result is realistic.
How to increase your recruitment ROI
Here are some tips to increase your recruitment ROI, ensuring that the return on your investments remains optimal—that is, a positive ROI.
Increase your ROI with these simple steps:
- The very first step you can take to increase your ROI is actually quite simple: reduce costs. Costs can be lowered through automation in the recruitment process and by adding internal transparency for current employees. Use Recrout’s objective matching technology to match based on core competencies and soft skills. No more endless CV screenings—just an automated recruitment process. Time-saving and good for ROI! Internal transparency ensures that decisions about the right candidate can be made quickly. When involved colleagues are aware of a new position, they can contribute ideas for the right candidate and quickly make decisions when a suitable candidate is found.
- The second step in the process to increase your recruitment ROI is reducing the time to hire. With Recrout’s Job Marketing and Multiposters, you can post vacancies to over 2,500 job boards and social media channels with a single click. An additional advantage of recruiting via social media is that it’s fast, appealing to a younger audience, and cost-effective.
- A well-stocked talent database ensures that when a new position opens, you can easily search the Recrout Talentpool. Populate the database with candidates based on competencies and quickly make matches through the automated recruitment process. Using the all-in-one platform also creates an organized process, making recruitment faster and more efficient—cost-effective and good for your ROI.
- Juiste kandidaat gevonden? Yes! Nu is het belangrijk om de onboarding te versnellen. Hierbij bedoelen we niet dat je de kandidaat zo snel mogelijk moet inwerken, maar het proces kunt optimaliseren. Zorg voor een duidelijke planning vooraf, waardoor je tijd bespaart tijdens de onboarding zelf. En yes.. tijd is geld.
- Finally, you can improve the performance of current employees by investing in their working conditions and personal development. In this way, you support the vitality of your workforce, reducing the likelihood of absenteeism. As a result, there is less need for replacements, and overall productivity increases.
Involving current employees in the recruitment process is becoming increasingly popular. Many companies implement a reward system when an existing employee brings in new talent. This way, you motivate your current employees while attracting skilled professionals from the field, simply through the internal network.
Discover the ease of Recrout
Want to increase your recruitment ROI? Automate the process, reduce time-to-hire, and invest in your current employees.
Try Recrout free for two weeks and experience the ease of smarter matching with our modern and objective recruitment method.



