Unfortunately, discrimination still occurs frequently in recruitment and selection processes. Often, we associate discrimination with excluding certain individuals based on their background, religion, or gender. While this is certainly true, discrimination goes far beyond that.

A job title like “Wanted: a recently graduated young professional” implies a candidate who has just graduated and therefore should not have several years of work experience. This already constitutes age-based discrimination. An objective job title could be: “Driven professional wanted for IT company.” 

The example above shows that setting up a fair and objective recruitment process is not always easy. That’s why we explore several recruitment trends and automation processes that can help make your recruitment process as objective as possible. 

Recruitment Trends

To prevent discrimination in the selection process and promote diversity in the labor market, we look at several recruitment trends that can help combat discrimination within recruitment.

Social Media

We are already quite familiar with social media, which isn’t surprising—according to Marketingfacts (2022), 13.7 million Dutch people are currently scrolling through a social network. This presents a great opportunity to reach the right candidates and incorporate social media into your recruitment strategy. 

In addition to Twitter, LinkedIn, Facebook, and Instagram, it’s also worth exploring new social platforms on the market, such as BeReal. BeReal is a simple and straightforward app with just one message: be real, be yourself. 

A great message that you can then communicate across your organization to encourage candidates to be themselves and provide a transparent candidate experience. It is important, within your recruitment strategy, to define a candidate persona that focuses on competencies and does not exclude based on age or background.

Data-driven recruitment

Data is key, and for good reason. Data provides insights into the candidate journey, which job openings candidates found interesting, and long-term placements. To continuously optimize your recruitment process, it’s smart to collect and analyze data. Who has been hired recently, and what competencies do they bring? 

By analyzing data, you can gain valuable insights and use them to expand candidate diversity and combat discrimination.

Applying? Send a message

In a labor market where job seekers currently have many options, it is important to make the application process as easy as possible. When a recruitment procedure demands a lot from a candidate, you may attract those who are highly motivated and willing to put in the effort—but you might miss out on candidates who are truly suited for the role in the long term and are sustainably employable. 

Mobile recruitment is becoming increasingly popular, allowing candidates to apply via WhatsApp, answer a few questions, and then submit their application. This approach increases the likelihood of more responses to a job posting and expands the pool of candidates based on competencies.

Inclusion in Your Recruitment Process

To prevent discrimination in your recruitment process, you can use Recrout’s objective matching technology. With objective matching, candidate profiles are created using a psychometric assessment system, allowing each candidate to develop their own profile based on 48 competencies.

Additionally, the entire HR process is automated from start to finish, making it possible for organizations to objectively match candidates with the job profile they have in mind. Time-saving, objective, and reducing the risk of a mismatch.

The matching theory does not rely on CVs but allows all candidate profiles to be collected in a single system. This way, you can select based on skills, personality, and experience. The system operates transparently and gives candidates the opportunity to gain insight into their own competencies, enhancing the candidate experience and eliminating discrimination. 

Do you want to give your candidates the best possible experience, increase workplace diversity, and combat discrimination? Then schedule a demo with no obligations and experience the latest recruitment technology from Recrout.